DMNBLD was launched in October 2022 under the name 'Iselldemonblood' since it’s more than just a clothing brand. Its a reflection of me as an artist, growing up with a rare blood disease meant I had a childhood spent mostly indoors and often visiting the hospital. That's why its called DMNBLD. Creating pieces that are more than just clothes. They’re wearable expressions of art, ideas & creativity. Mixing streetwear with high-end techniques, and doing as much as I can by hand.

A lot of my inspiration comes from internet culture and the cruelty & randomness of life. Sometimes my work starts with a question or a thought about ethical dilemmas. Other times, its just about embracing absurdity. I enjoy working with these contrasts

Quality is super important to me, which is why I use sustainable techniques and high-quality materials. I believe in creating things that last and hold meaning.

Outside of the brand, I work at my local library, where I draw a lot of inspiration from the stories and visual designs of bookcovers. This influence finds its way into my designs, giving my clothing an extra layer of narrative and thought.

In the end, I just create what I love and love what I create. Every piece is a part of that process.